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Displaying 1 Campaigns tagged with "resale-prevention"
Japan
Good for you, resellers, it’s just one yen
Source: https://www.advertimes.com/20260714/article550523/
Goal: To prevent reselling and ensure fair distribution of collectible cards
Claim: Buying ONE PIECE cards at 1 yen and 5 yen
Media: Social Media (X)
Summary: The article discusses a unique buyback strategy by TSUTAYA Himeji Hiromine Store concerning the ONE PIECE collectible card included with the July 13 issue of Weekly Shonen Jump. In response to high demand and resale activities, the store announced a buyback price of 1 yen for the regular version and 5 yen for the deluxe version of the card. This pricing decision, set by the head office, aims to discourage reselling and was met with significant attention on social media.