Brand Tracker

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Japan

Supplement ‘1 Yen Buyback’ Exposes Resellers’ Shame in ‘Jump No. 33’

Brand: Shueisha

Campaign: Weekly Shonen Jump No. 33 Special Reprint Campaign

Source: https://www.advertimes.com/20260810/article553877/

Goal: To address the resale issues caused by high demand for special edition cards

Claim: Special reprint edition without the card available for order

Media: Social media, Online store

Summary: Shueisha announced a special reprint of the Weekly Shonen Jump No. 33 without the 'ONE PIECE' card included, following significant demand and resale issues surrounding the original release. This reprint will be available for order from August 17 to August 27, with shipments scheduled between October and December. The response on social media has been mixed, welcoming the reprint but also expressing concerns over shipping delays and undisclosed pricing.