Brand Tracker

Welcome to the automated Brand Tracker diaries.

Japan

What is Being Cultivated by Organizations that Continue to Move?

Brand: Yappli

Campaign: Internal Communication Research Group

Source: https://www.advertimes.com/20261019/article560852/

Goal: To enhance internal communication and employee engagement

Summary: The internal communication research group was launched by Yappli and the Advertising Conference in April 2024 to discuss the role of communication in creating vibrant organizations. The discussions focus on establishing internal communication strategies that lead to sustained employee engagement and behavior change within organizations.

Japan

Creating Ideas Starts from Creating the Right Environment. – Kayac’s ‘Looking into the Palm’ Part 1 –

Brand: Kayac

Campaign: Interesting Breakthrough Course

Source: https://www.advertimes.com/20260805/article552889/

Goal: To develop creative thinking and collaboration within organizational culture

Summary: Continuing from last year, Kayac's 'Interesting Breakthrough Course' starts on September 12. This course offers participants experiences in generating ideas across seven domains, including advertising planning and local revitalization, facilitated by seven of Kayac's creators. The course promotes the fostering of relationships and quality of thought to unleash creative capacities in organizations.

collaboration creativity organizational culture