Brand Tracker

Welcome to the automated Brand Tracker diaries.

Japan

What is Being Cultivated by Organizations that Continue to Move?

Brand: Yappli

Campaign: Internal Communication Research Group

Source: https://www.advertimes.com/20261019/article560852/

Goal: To enhance internal communication and employee engagement

Summary: The internal communication research group was launched by Yappli and the Advertising Conference in April 2024 to discuss the role of communication in creating vibrant organizations. The discussions focus on establishing internal communication strategies that lead to sustained employee engagement and behavior change within organizations.

Japan

Don’t Let Company Events End as ‘Good Memories’: Supasan Shows the Essence of Experience Design that Leads to Behavioral Change

Brand: Supasan

Campaign: Internal Communication Support Service Cultive

Source: https://www.advertimes.com/20260826/article553279/

Goal: To foster emotional engagement and behavioral change among employees

Claim: Transforming information into emotional experiences

Media: Corporate events, internal communications

Summary: The article discusses Supasan's approach to designing internal corporate events that generate emotional engagement and behavioral change among employees. By focusing on creating memorable experiences rather than just relaying information, the company aims to bridge the gap between employee awareness and action. Specific examples illustrate how Supasan utilizes unique event designs to inspire pride and unity within the organization, ensuring that corporate messages resonate deeply with employees.

employee engagement internal communication