Campaign Diaries
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Ireland
The Brill Building Rolls Out New Creative for the RDS & Gallagher Dublin Horse Show
Goal: Promote the Gallagher Dublin Horse Show
Claim: Closer to Greatness
Media: television, radio, out-of-home, digital and display media
Summary: Ahead of the Gallagher Dublin Horse Show, the RDS, The Brill Building, and Ad Advantage Media have launched a campaign titled 'Closer to Greatness'. It aims to celebrate the heritage of the event while presenting it in a modern context through various media channels. The lead execution is a film combining archive footage and new imagery designed to connect the show's history with its future ambitions. The campaign is part of a three-year partnership.
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