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Ireland
Bloom Delivers Egg-citing AI Campaign for Radio Nova
Source: https://www.adworld.ie/2026/06/18/bloom-delivers-egg-citing-ai-campaign-for-radio-nova/
Goal: To innovate and engage audiences through unique radio advertising
Claim: First use of AI-generated animated radio presenters in Irish audio campaign
Media: Virgin Media Television, Sky network, cinemas, digital and social channels
Summary: Radio Nova has launched a €200,000 marketing campaign for its breakfast programme featuring AI-generated animated presenters. Produced by Bloom Advertising, the campaign combines improvised recordings with AI technology, showcasing innovation in radio advertising in Ireland.
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