Campaign Diaries
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Spain
We Say Mahonesa: Helios’ Multichannel Strategy to Claim the Origin of Its Products
Source: https://www.reasonwhy.es/actualidad/helios-estrategia-multicanal-mahonesa-reivindicacion-origen
Goal: Promote the origin of their products
Claim: We say Mahonesa
Media: Multichannel
Summary: The campaign 'We say Mahonesa' by Helios aims to highlight the origin of its products through a multichannel strategy. The article discusses the potential effectiveness of investing in social media as part of the overall marketing approach.
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