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Czech Republic
WMC Grey Presents PRE’s Invisible Heroes
Goal: To appreciate the work of employees and attract job seekers.
Claim: Everyday heroes are often invisible, but their work is seen.
Media: outdoor, print, online, LinkedIn, radio
Summary: WMC Grey launched a new HR campaign for PRE titled 'Invisible Heroes,' showcasing the everyday contributions of PRE employees who keep the city running, although often unseen. The campaign aims to enhance the employer brand of PRE by recognizing these workers, thereby attracting new applicants looking for stable, meaningful employment. It utilizes various media channels to connect its image and recruitment communications.
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