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Japan
Mount Rainier x Shincho Bunko’s Cross-Industry Collaboration Proposes ‘True Break’ at Large Bookstore Events
Source: https://www.advertimes.com/20260721/article551071/
Goal: To offer a new reading experience and promote relaxation
Claim: Delivering a comfortable break in daily life
Media: Bookstore events
Summary: Morinaga Milk Industry's Mount Rainier has launched a collaboration project called 'True Break' with Shincho Bunko as part of the bookstore fair celebrating its 50th anniversary. This initiative aims to create a new reading experience encouraging consumers to enjoy a moment of relaxation with a cafe latte in hand. Events include reading spaces, photo opportunities, and interactive activities in bookstores across Japan from August 8 to 22.
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