Fernet Branca

Campaign Diaries

Denmark

The Advertising Man Behind the Book

Brand: Fernet Branca

Campaign: Life is Bitter

Source: https://bureaubiz.dk/reklamemand-bag-ny-bog/

Goal: To highlight the bitter aspects of life through advertising.

Claim: Life is bitter

Media: Facebook, Instagram, online advertisements

Summary: The article discusses the release of a book titled '66 Things You Wish You Didn't Know,' inspired by the Fernet Branca campaign 'Life is Bitter.' The author, Jakob Staalby, gathered unusual facts during his work on the campaign and decided to compile them into a book that explores uncomfortable truths about life. The campaign was originally conceived by Mikkel Elung during his time at Ogilvy.

Campaign Diaries

No Brand Diaries found.

Argentina

New: ‘Manual to Celebrate Like an Argentine’, by Fernet Branca and Zurda Studio

Brand: Fernet Branca

Campaign: Manual para festejar como un argentino

Source: https://www.adlatina.com/publicidad/nuevo-manual-para-festejar-como-un-argentino-por-fernet-branca-y-zurda-studio

Goal: To explain how Argentinians celebrate football victories

Claim: Argentinian passion is part of their DNA

Media: Animations and audiovisual content

Summary: As part of its creative platform developed during the World Cup, Fernet Branca presents a series of animations explaining how to celebrate a victory in true Argentinian style. Zurda Studio created 'Manual para festejar como un argentino,' a series of tutorials based on insights into the Argentine way of life regarding football celebrations. The campaign highlights that both Argentinians and foreigners recognize the unique intensity and passion associated with Argentine celebrations.

Campaign Diaries

No Brand Diaries found.

brand engagement football celebration World Cup