Campaign Diaries
Displaying 1 Campaigns for this Brand.
Argentina
New: ‘Manual to Celebrate Like an Argentine’, by Fernet Branca and Zurda Studio
Goal: To explain how Argentinians celebrate football victories
Claim: Argentinian passion is part of their DNA
Media: Animations and audiovisual content
Summary: As part of its creative platform developed during the World Cup, Fernet Branca presents a series of animations explaining how to celebrate a victory in true Argentinian style. Zurda Studio created 'Manual para festejar como un argentino,' a series of tutorials based on insights into the Argentine way of life regarding football celebrations. The campaign highlights that both Argentinians and foreigners recognize the unique intensity and passion associated with Argentine celebrations.
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