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Croatia
The Trojan Horse Weighing Four Tons Turned Trafalgar Square into a Movie Set
Goal: To promote the film The Odyssey through an interactive installation
Media: Public installation, social media
Summary: In July, Trafalgar Square was transformed into a film set with a replica Trojan Horse created by Universal Pictures for the film The Odyssey by Christopher Nolan. The 11-meter tall horse, weighing over four tons, was part of a larger promotional effort that included a photo exhibition and lighting effects, blending the film's world with the public space. Following its one-day appearance at Trafalgar Square, the installation moved to Westfield London for an additional four days.
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