Campaign Diaries
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United States
Vitaminwater mural spreads the story of belonging from New York to Orlando
Goal: To highlight the long-term role of murals in preserving the identity of local communities
Media: Digital channels, Instagram Reels, TikTok, YouTube Shorts
Summary: Vitaminwater's mural project has expanded from New York to Orlando as part of the Neighborhue series, focusing on stories of belonging and community identity. The series features murals, documentary and behind-the-scenes videos, and editorial content, showcasing artists from different backgrounds. My Code agency continues to lead the project, ensuring it resonates with the Hispanic audience in the U.S.
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