Campaign Diaries
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Belgium
RITCHIE BETS ON THE STRENGTH OF NATIONAL RADIO – ADVERTISEMENT
Source: https://pub.be/fr/ritchie-mise-sur-la-force-de-la-radio-nationale/
Goal: Increase brand awareness
Claim: Radio is one of the most interesting media of tomorrow
Media: Various national radio stations
Summary: Belgian brand Ritchie, celebrating its 10th anniversary, has launched a six-week radio campaign across all VAR stations to boost brand awareness, utilizing successful past strategies including product placements and billboard campaigns. The campaign consists of three waves, emphasizing repetition to enhance brand recall among the audience. The initiative has shown promise, achieving a significant attribution ratio after just one wave.
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