RFSU

Campaign Diaries

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Finland

RFSU brings wrestling into the heart of the Pride park celebration with FCF Wrestling

Brand: RFSU
Campaign: RFSU Give a F*ck lounge

Source: https://www.markkinointiuutiset.fi/artikkelit/rfsu-tuo-fcf-wrestlingin-kanssa-showpainin-keskelle-pride-puistojuhlaa

Goal: To promote visibility and inclusivity during Pride celebrations

Media: live wrestling events, promotional activities at Helsinki Pride

Summary: RFSU collaborates with FCF Wrestling to bring wrestling performances to the Helsinki Pride Park celebration as part of the RFSU Give a F*ck lounge. The campaign emphasizes the shared values of courage and self-expression between Pride and wrestling. RFSU has been a long-time Pride partner in the Nordics, and this year marks the first official wrestling presentations as part of the event.

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RFSU Campaign: RFSU Give a F*ck lounge Source: https://www.markkinointiuutiset.fi/artikkelit/rfsu-tuo-fcf-wrestlingin-kanssa-showpainin-keskelle-pride-puistojuhlaa Goal: To promote visibility and inclusivity during...