Brand Tracker

Welcome to the automated Brand Tracker diaries.

Sweden

Nina Larsson Launches Campaign for LGBTQ+ Safety

Brand: Nina Larsson

Campaign: It’s Sick

Source: https://www.resume.se/marknadsforing/kampanj/nina-larsson-l-lanar-grepp-fran-1979-i-ny-hbtq-kampanj/

Goal: To raise awareness about the safety of LGBTQ+ individuals

Claim: It's sick

Media: Social media, debate article in Svenska Dagbladet

Summary: Equality Minister Nina Larsson launched a new campaign called 'It's Sick' during Stockholm Pride Week, focusing on the safety of LGBTQ+ individuals. The campaign draws historical parallels to the removal of the disease label for homosexuality in 1979 and highlights the increasing threats faced by LGBTQ+ persons today. The campaign includes a debate article published in Svenska Dagbladet and will be communicated through social media platforms.

Finland

RFSU brings wrestling into the heart of the Pride park celebration with FCF Wrestling

Brand: RFSU

Campaign: RFSU Give a F*ck lounge

Source: https://www.markkinointiuutiset.fi/artikkelit/rfsu-tuo-fcf-wrestlingin-kanssa-showpainin-keskelle-pride-puistojuhlaa

Goal: To promote visibility and inclusivity during Pride celebrations

Media: live wrestling events, promotional activities at Helsinki Pride

Summary: RFSU collaborates with FCF Wrestling to bring wrestling performances to the Helsinki Pride Park celebration as part of the RFSU Give a F*ck lounge. The campaign emphasizes the shared values of courage and self-expression between Pride and wrestling. RFSU has been a long-time Pride partner in the Nordics, and this year marks the first official wrestling presentations as part of the event.

inclusion LGBTQ+ Pride Wrestling