Campaign Diaries
Displaying 1 Campaigns for this Brand.
United States
Beer is back in stock, Boston tells Scots to come back
Goal: Encourage Scottish tourists to return to Boston
Claim: Don’t worry, we restocked the beer, No Boston. No Party, Come back anytime, Scotland
Media: OOH screens
Summary: Meet Boston launched a campaign to welcome back Scottish fans after their visit for the FIFA World Cup 2026, reminding them of the fun they had in the city. The campaign included humorous messages displayed in Scotland about beer restocks and featured visuals related to Scottish fan culture. It also established a formal partnership between Boston and Glasgow focused on tourism, education, innovation, and sustainability.
Campaign Diaries
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