Venice International Foundation

Source: https://brand-news.it/brand/istituzioni/enti/venice-international-foundation-presenta-con-havas-arte-e-cultura-e-nativa-il-patto-per-larte-a-tutela-del-patrimonio/

Goal: To support and preserve Venice's artistic heritage through a long-term collaboration

Claim: Co-creating cultural projects for shared value

Summary: The Venice International Foundation, in collaboration with Havas Arte e Cultura and Nativa, has launched the 'Patto per l’arte' in Milan, aimed at establishing long-term support for the artistic heritage of Venice. Various companies, including Banca Ifis and Deloitte, will join in multi-year initiatives focusing on restoration, training programs for youth, and enhancing museums. Havas aims to transform culture into a key asset for reputation and shared value, emphasizing the importance of co-creation in cultural patronage.