Amazon Musica

Campaign Diaries

Displaying 1 Campaigns for this Brand.
Croatia

The Laundromat, Sink, and Bus Become Entrances to Amazon Musica’s Audiobooks

Campaign: Audiobooks Reimagined

Source: https://www.media-marketing.com/vijesti/veseraj-sudoper-i-autobus-postali-su-ulazi-u-audioknjige-amazon-musica/

Goal: To engage listeners by transforming everyday environments through storytelling.

Media: Film

Summary: The new campaign by Amazon Musica features a series of films that creatively immerse listeners in the world of audiobooks, altering their perception of familiar surroundings like a laundromat, dishes, and public transportation. The campaign utilizes visual effects to integrate fantastic elements into ordinary situations, effectively bridging the gap between the listener's reality and the narrative of the audiobook. Directed by Ben West, the campaign aims to promote the audiobooks offered through the app, emphasizing a refreshing approach to audio storytelling.

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Amazon Musica Campaign: Audiobooks Reimagined Source: https://www.media-marketing.com/vijesti/veseraj-sudoper-i-autobus-postali-su-ulazi-u-audioknjige-amazon-musica/ Goal: To engage listeners by transforming everyday environments through storytelling. Media: Film...