Campaign Diaries
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Japan
Kazunari Ninomiya is also ‘Highly Anticipated’: Tottori Prefecture’s Serious ‘VIVANT Play’ Aims to Attract Tourists
Source: https://www.advertimes.com/20260723/article551398/
Goal: Attract tourists to Tottori based on the TV series VIVANT
Claim: Visit the sand dunes!
Media: Social Media
Summary: Tottori Prefecture is actively promoting tourism through a campaign inspired by the TV show VIVANT, which will have its Season 2 airing starting July 26. The campaign includes creating a VIVANT-themed photo spot at the Tottori Sand Dunes and encourages visitors to share pictures of local sites believed to be associated with the show on social media, with a chance to win local specialties. Actor Kazunari Ninomiya, who stars in the series, expressed his excitement about the new season, further boosting the campaign's popularity.
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