Tottori Prefecture

Campaign Diaries

Japan

“Give Me a Job Suitable for Me!” Tottori Prefecture Employee Channels VIVANT to Attract Candidates; Here’s Why It Received 1.45 Million Views

Brand: Tottori Prefecture

Campaign: VIVANT Recruitment Campaign

Source: https://www.advertimes.com/20260831/article555939/

Goal: To attract candidates for the public employment examination

Claim: Give me a job suitable for me!

Media: Social Media

Summary: Tottori Prefecture has creatively utilized the popularity of the TV drama 'VIVANT' to promote its public employment examination. A prefectural employee dressed similarly to a character from the show posed for a photo that accompanied a social media post inviting job applications, which humorously played on quotes from the drama. The post garnered significant attention with over 1.45 million views, highlighting the prefecture's strategy to blend current pop culture with important civic announcements to reach a wider audience, especially younger people.

Campaign Diaries

No Brand Diaries found.

Japan

Kazunari Ninomiya is also ‘Highly Anticipated’: Tottori Prefecture’s Serious ‘VIVANT Play’ Aims to Attract Tourists

Brand: Tottori Prefecture

Campaign: VIVANT Tourism Attraction Strategy

Source: https://www.advertimes.com/20260723/article551398/

Goal: Attract tourists to Tottori based on the TV series VIVANT

Claim: Visit the sand dunes!

Media: Social Media

Summary: Tottori Prefecture is actively promoting tourism through a campaign inspired by the TV show VIVANT, which will have its Season 2 airing starting July 26. The campaign includes creating a VIVANT-themed photo spot at the Tottori Sand Dunes and encourages visitors to share pictures of local sites believed to be associated with the show on social media, with a chance to win local specialties. Actor Kazunari Ninomiya, who stars in the series, expressed his excitement about the new season, further boosting the campaign's popularity.

Campaign Diaries

No Brand Diaries found.

Tottori tourism VIVANT

Campaign Diaries

“Give Me a Job Suitable for Me!” Tottori Prefecture Employee Channels VIVANT to Attract Candidates; Here’s Why It Received 1.45 Million Views

Campaign Diaries

Kazunari Ninomiya is also ‘Highly Anticipated’: Tottori Prefecture’s Serious ‘VIVANT Play’ Aims to Attract Tourists

Campaign Diaries

Case Study Details