Campaign Diaries
Displaying 1 Campaigns for this Brand.
Argentina
New: Knorr and The Juju demonstrate that everyone has felt lost in the kitchen at some point
Goal: Create a social-first entertainment platform
Claim: Everyone has felt lost in the kitchen at some point
Media: TikTok, streaming programs
Summary: In conjunction with its rebranding platform Receteate, Knorr and agency The Juju have launched the second chapter of their TikTok vertical series Recet Room. Inspired by Escape Rooms, participants must solve challenges to complete a recipe. Hosted by MartÃn Garabal, this episode features Momi Giardina and Santiago Talledo. The chapter also promotes the launch of new pasta and risotto products, and the campaign has quickly gained high engagement on TikTok in Argentina.
Campaign Diaries
No Brand Diaries found.
