Brand Tracker

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Displaying 1 Campaigns tagged with "food-beverages"

Argentina

New: Knorr and The Juju demonstrate that everyone has felt lost in the kitchen at some point

Brand: Knorr

Campaign: Recet Room

Source: https://www.adlatina.com/publicidad/preestreno-knorr-y-the-juju-demuestran-que-todos-algunas-vez-nos-sentimos-perdidos-en-la-cocina

Goal: Create a social-first entertainment platform

Claim: Everyone has felt lost in the kitchen at some point

Media: TikTok, streaming programs

Summary: In conjunction with its rebranding platform Receteate, Knorr and agency The Juju have launched the second chapter of their TikTok vertical series Recet Room. Inspired by Escape Rooms, participants must solve challenges to complete a recipe. Hosted by Martín Garabal, this episode features Momi Giardina and Santiago Talledo. The chapter also promotes the launch of new pasta and risotto products, and the campaign has quickly gained high engagement on TikTok in Argentina.