Campaign Diaries
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Mexico
New: Cerveza Modelo and Gut pay tribute to Bernbach in the streets of Mexico City
Goal: Encourage people to appreciate small moments in life
Claim: Sometimes the smallest things bring us back to the present
Media: Outdoor advertising
Summary: Cerveza Modelo launched the Modelito beer with a unique campaign in Mexico City, featuring an unconventional outdoor ad that required passersby to use binoculars to see the product at its actual small size, challenging traditional advertising norms. The campaign aims to remind people that special moments often lie right in front of them and invites them to appreciate the present.
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