Major League Baseball

Comments off | By · July 29, 2026

Campaign Diaries

Displaying 1 Campaigns for this Brand.
Global

Marketing Vanguard at Cannes: Why Sports Marketing Starts With Identity ft. Uzma Rawn Dowler of MLB

Brand: Major League Baseball
Campaign: Marketing Vanguard

Source: https://www.adweek.com/brand-marketing/marketing-vanguard-at-cannes-why-sports-marketing-starts-with-identity-ft-uzma-rawn-dowler-of-mlb/

Goal: To reshape baseball marketing by focusing on fan identity and integration

Media: Vidcast

Summary: Uzma Rawn Dowler, CMO of Major League Baseball, discusses the importance of fan identity in marketing at the Cannes Lions 2026, highlighting how MLB integrates partner marketing into the fan experience organically. The conversation focuses on brand storytelling, cultural relevance, and commercial growth within MLB's expansive eight-month season.

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Brand Storytelling fan engagement sports marketing
Published: July 29, 2026
Tracked Brands
Major League Baseball (1)
Brand
Major League Baseball Campaign: Marketing Vanguard Source: https://www.adweek.com/brand-marketing/marketing-vanguard-at-cannes-why-sports-marketing-starts-with-identity-ft-uzma-rawn-dowler-of-mlb/ Goal: To reshape baseball marketing by...