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Global
Marketing Vanguard at Cannes: Why Sports Marketing Starts With Identity ft. Uzma Rawn Dowler of MLB
Goal: To reshape baseball marketing by focusing on fan identity and integration
Media: Vidcast
Summary: Uzma Rawn Dowler, CMO of Major League Baseball, discusses the importance of fan identity in marketing at the Cannes Lions 2026, highlighting how MLB integrates partner marketing into the fan experience organically. The conversation focuses on brand storytelling, cultural relevance, and commercial growth within MLB's expansive eight-month season.
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