Campaign Diaries
Droga5 Dublin Turns Missed Calls Into Media for Samaritans
Source: https://www.adworld.ie/2026/07/24/droga5-dublin-turns-missed-calls-into-media-for-samaritans/
Goal: Encourage people to use voicemail greetings to promote the Samaritans' support service.
Claim: Call me anytime
Media: Outdoor advertising, radio calls, public participation through a website
Summary: Droga5 Dublin launched the 'Donate Your Voicemail' campaign for Samaritans Ireland, encouraging individuals to record voicemails promoting the charity's 24-hour support service. The campaign leverages research showing that many calls go unanswered and utilizes donated media spaces for publicity. Irish musicians and Bauer Media Audio Ireland support the initiative, emphasizing the importance of making help accessible at all times.
Campaign Diaries
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