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Czech Republic
Recipes from Fresh Ingredients and a Private Cooking Contest. Roman Staša Becomes the New Ambassador of Košík
Goal: To educate consumers about fresh and regional ingredients through simple recipes and private cooking experiences.
Media: videos, social media
Summary: Online supermarket Košík.cz has introduced a new brand ambassador, chef Roman Staša, who will focus on simple recipes made from fresh and regional ingredients available on Košík. As part of a long-term collaboration, he will also conduct a cooking competition during the summer and educate customers about the journey of food from producers to the table. The goal is to demonstrate that quality meals can be easily prepared at home using Košík's offerings.
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