Campaign Diaries
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Beefeater and Lucky Generals revive ‘Virtual Insanity’ by Jamiroquai for the launch of the 0.0% version
Goal: Encourage enjoying moments with non-alcoholic drinks
Claim: Moderation does not mean missing out, but getting more
Media: Social media
Summary: Thirty years after the release of 'Virtual Insanity' by Jamiroquai, Beefeater and the agency Lucky Generals create a sequel for the launch of Beefeater 0.0%. The campaign is part of the communication platform 'Get More with Beefeater 0.0', featuring a video designed for social media that can be remixed and shared like a cocktail, promoting moderation in drinking and enjoying urban life.
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