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New Zealand
Brands come out to play for April Fools’
Source: https://stoppress.co.nz/opinion/brands-come-out-to-play-for-april-fools/
Goal: To engage customers with humorous and surprising pranks on April Fools' Day
Media: Social media, TV, App
Summary: The article discusses various brands taking part in April Fools' Day pranks, showcasing humorous and outrageous product announcements, such as a collaboration between Tegel Take Outs and Hubbards for High Protein Chicken and Waffle Clusters and McDonald's NZ offering Big Macs for $1 in their app. Other mentions include Pak’nSave's scratch and sniff TV advert and Pic’s Peanut Butter's Jar’wich. The piece highlights the excitement and creativity brands bring to this fun tradition.
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