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Spain
Turismo de Navarra or How to Build a Destination Brand through Gastronomy
Source: https://www.reasonwhy.es/estrategia-publicidad-turismo-navarra-construir-marca-destino-gastronomia
Goal: Build a strong destination brand
Summary: The article discusses how Turismo de Navarra focuses on building its destination brand through the promotion of its gastronomy, despite some opinions suggesting a lack of investment in social media. The emphasis is on the unique aspects of the region that could appeal to visitors.
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