Campaign Diaries
Displaying 2 Campaigns for this Brand.
Thailand
Pepsi Zero Chocolate Dubai: Why Beverage Giants No Longer Launch Flavors, but Micro-niches
Brand: Pepsi
Campaign: Pepsi Zero Chocolate Dubai
Goal: Create cultural relevance through a limited-time flavor.
Media: Social media, specifically TikTok
Summary: Pepsi has launched a new limited-time beverage, Pepsi Zero Chocolate Dubai, featuring chocolate and pistachio flavors, aimed at creating cultural relevance in the market rather than a permanent place on shelves. The launch has sparked contrasting opinions among consumers, highlighting the trend of ephemeral products designed to generate conversation. This initiative aligns with PepsiCo's strategy of leveraging existing trends in innovative ways, particularly in Thailand, where consumer preferences favor extreme flavors and novelty.
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Published: September 29, 2026
🔒 Analysis Members Only
Global
The End of Core Business: Why Pepsi Now Makes Cosmetics?
Brand: Pepsi
Campaign: Pepsi x Glamlite
Goal: To expand cultural relevance beyond beverages
Summary: Pepsi's recent launch of the cosmetic line Pepsi x Glamlite, featuring cola, cherry, and vanilla scented body care products, signifies a shift from traditional brand categories to a focus on cultural relevance and consumer experience, highlighting the importance of brand equity in diverse markets.
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