Campaign Diaries
Children as Store Staff, Company Presidents, and Game Developers: Companies Create Early Connections During Summer Vacation
Source: https://www.advertimes.com/20260810/article553608/
Goal: Provide children with learning opportunities and early brand engagement
Claim: Experience the world of Lush through hands-on activities
Summary: During summer vacation, several companies, including Lush Japan, are offering programs that allow children to experience different jobs such as store staff and chef. These initiatives aim to provide learning opportunities for children and create early connections with the brand, fostering understanding and familiarity through hands-on experiences. Lush Japan's program runs from July 18 to August 31, targeting children aged 5-12 with activities such as product display, customer service, and making items by hand. Additionally, Moribiru is hosting the 'Hills Workshop for Kids 2026' from July 25 to August 16, continuing a 20-year tradition with various educational offerings.
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