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All-new Ceramic Shield 2 is 3x more scratch resistant. Now on iPhone 17, iPhone 17 Pro, and iPhone Pro Max. Learn more about iPhone 17 Pro and iPhone 17 Pro Max: https://apple.co/47RqgGB #iPhone17 #iPhone17Pro #CeramicShield Welcome to the official Apple YouTube channel. Here you’ll find news about product launches, tutorials, and other great content. Our more than 160,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.