Campaign Diaries
Displaying 3 Campaigns for this Brand.
Argentina
Preview: Shell Reinforces Its Bet on Scaloni with Don by Havas
Brand: Shell
Campaign: You Have What It Takes
Goal: To emphasize confidence and empowerment for consumers
Claim: You Have What It Takes
Media: Television and digital platforms
Summary: Shell and Don by Havas have launched the new campaign for Shell V-Power titled 'You Have What It Takes'. Lionel Scaloni returns as the protagonist, highlighting the importance of confidence, power, and the attitude required to face challenges. The campaign aims to inspire self-trust through Scaloni's unique authority and authenticity.
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Published: October 20, 2026
🔒 Analysis Members Only
Portugal
Refueling at Shell Could Take Two Consumers to the Ducati Behind the Scenes at the Portimão GP
Brand: Shell
Campaign: Abasteça na Shell e viva o GP de Portimão com a Ducati
Goal: To offer consumers an exclusive experience related to MotoGP and Ducati.
Claim: Refuel at Shell and experience the Portimão GP with Ducati
Media: radio, outdoor advertising, digital channels, point-of-sale materials
Summary: Shell has launched a new campaign linked to the MotoGP Grand Prix of Portugal, allowing consumers to win an exclusive experience with Ducati in Portimão. Running from September 23 to October 21, participants can enter a draw by fueling at Shell stations, with different contributions for various fuel types. The initiative aims to bring consumers closer to the MotoGP and Ducati partnership, with winners enjoying a paddock experience and merchandise.
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Published: September 29, 2026
🔒 Analysis Members Only
Shell wins big at the Loyalty & Engagement Awards 2026
Brand: Shell
Campaign: Shell Advantage Rewards
Source: https://www.marketing-interactive.com/shell-wins-big-at-the-loyalty-engagement-awards-2026
Goal: To enhance customer loyalty and engagement
Summary: Shell International Petroleum won Brand of the Year at the Loyalty & Engagement Awards 2026, securing 10 gold, three silver, and four bronze trophies for their campaign 'Shell Advantage Rewards', which excelled in 17 categories, reinforcing Shell's top position in the competition.
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