Campaign Diaries
Displaying 3 Campaigns for this Brand.
Czech Republic
Dancers, Chefs, and Moderators Compete for Viewers
Brand: Columbia Sportswear
Campaign: Free Equipment for Flat Earthers
Source: https://mam.mam.cz/28-2026/strana-6
Goal: To promote engagement and challenge beliefs about the shape of the Earth
Claim: Get free gear by proving you believe the Earth is flat
Media: Television, social media
Summary: The article discusses the start of the television season in the Czech Republic and highlights various projects and campaigns by major TV stations. It particularly mentions an award-winning campaign by Columbia Sportswear that offers free gear to those who believe in a flat Earth, emphasizing the intersection of marketing and belief systems.
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Published: October 5, 2026
🔒 Analysis Members Only
Global
How Columbia’s marketing breaks through with fax machines, flat Earth
Brand: Columbia Sportswear
Campaign: Engineered for Whatever
Goal: To attract new customers and create standout advertisements
Claim: Engineered for Whatever
Media: Direct mail, influencer partnerships, activation stunts
Summary: Columbia Sportswear, under Head of Marketing Matt Sutton, has embraced an edgier marketing strategy with its 'Engineered for Whatever' campaign. Notable efforts include a unique activation where customers can fax orders to receive a free fleece. The campaign has garnered significant attention, including winning the Grand Prix at Cannes Lions for a stunt involving flat Earthers. The approach aims to attract new customers and rekindle the brand's heritage of humor and boldness.
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Published: September 15, 2026
🔒 Analysis Members Only
Global
Columbia Concludes Campaign Challenging Flat Earthers: No One Found the Edges of the Earth
Brand: Columbia Sportswear
Campaign: Expedition Impossible
Goal: To challenge flat earthers to find the edges of the Earth and demonstrate the durability of outdoor gear.
Claim: Nobody found the edge of the Earth.
Summary: Columbia Sportswear concluded its campaign 'Expedition Impossible,' which invited flat earthers to discover the edges of the Earth, to showcase the resilience of its outdoor clothing. Despite numerous creative attempts from hundreds of participants, none succeeded. CEO Tim Boyle expressed gratitude to the participants and announced the campaign's end while noting its adventurous spirit. The campaign received several awards, including 10 Lions at Cannes, reflecting its significant impact in advertising.
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