YOUR ATTENTION PLEASE
Brand
NOVARTIS
Entrant Agency
MERKLEY + PARTNERS
Category
Film Craft
Award
Shortlist
Festival & Year
Cannes Lions (2026)
Case Study Details
Give breasts the attention they actually deserve.
We pay so much attention to breasts, yet 1 in 2 women don't get their annual breast screenings* that can catch cancer early, when it's most treatable.
Since everyone’s breast cancer risk is unique, here’s a quick break down. If you’re 40 and over, make annual screening a priority. If you’re under 40, now’s the time to find out your breast cancer risk and discuss with your doctor whether you should start screening earlier.
Learn more: www.YourAttentionPlease.com
*Estimates include women aged ≥ 40 between 2017-2021.
©2025 Novartis AG
