Campaign Diaries
Imuraya’s Taiyaki Ice Cream Sees 46.9% Sales Increase in Four Years But Reasons for Renewal Remain
Source: https://www.advertimes.com/20260903/article556376/
Goal: To promote the nostalgic appeal of Taiyaki products.
Claim: Nostalgic flavors for today's market
Media: Retail stores, online shop
Summary: Imuraya recently renewed its Taiyaki ice cream product to celebrate its 40th anniversary, which has seen significant sales increases over the past few years. The company's analysis attributes this growth to various factors including a retro trend and new flavor releases. As part of a broader campaign, they launched the 'Imuraya Retro Taiyaki Cafe Campaign', offering nostalgic gifts to purchasers. Despite rising sales, the correlation between the retro trend and younger buyer demographics remains unclear, although sales have notably increased among those aged 60 and above.
Campaign Diaries
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