Ministry of Transport

Comments off | By · September 6, 2026

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Czech Republic

The Czech Campaign ‘Hey, Motorcycle!’ Won the Crystal Award at the Festival in South Korea

Brand: Ministry of Transport
Campaign: Hey, Motorcycle!

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2026-09/ceska-kampan-hele-motorka-ziskala-crystal-award-na-festivalu-v-jizni-koreji/

Goal: Increase driver awareness of motorcycles on the road

Claim: Hey, Motorcycle!

Media: Television, radio, outdoor, online, PR

Summary: The Czech campaign 'Hey, Motorcycle!' succeeded at the MAD STARS 2026 advertising festival in Busan, South Korea, winning the Crystal Award in the Strategy Stars category. The project, aimed at raising driver awareness about motorcycles, was initiated by the Ministry of Transport, BESIP, and the Czech Insurance Association. The campaign encouraged drivers to pay attention to motorcycles through the slogan 'Hey, Motorcycle!' and included various media channels and a guerrilla installation in Prague. The campaign's strategic approach significantly reduced motorcycle fatalities and promoted a new safety habit among drivers.

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Ministry of Transport Campaign: Hey,...