Campaign Diaries
Isabelita Virtual and the Agency Usted Launch Ella
Source: https://www.adlatina.com/nuevas-cuentas/isabelita-virtual-y-usted-lanzan-ella
Goal: To reinforce the global positioning of the brand
Claim: AI cannot be the message; Ella is here to tell stories that connect and move people.
Media: Digital media
Summary: Isabelita Virtual and the agency Usted have launched Ella, a new production and creativity studio exploring generative artificial intelligence. The debut project, 'Go North,' is a fashion film for the children's fashion brand The Campamento, showcasing a road movie that captures childhood as a time for discovery, featuring four characters on an adventurous journey. The campaign includes a 3-minute piece and five 20-second spots set to promote the brand's new autumn-winter collection.
Campaign Diaries
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