Rai Pubblicità

Comments off | By · September 15, 2026

Campaign Diaries

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Italy

Rai Advertising, Luca Poggi: ‘Created the strongest audio commercial offer’. Collection in line with the market

Brand: Rai Pubblicità
Campaign: Total Audio

Source: https://brand-news.it/media/radio-media/rai-pubblicita-luca-poggi-offerta-commerciale-audio-raccolta-radio/

Goal: Offer a strong commercial audio solution to advertisers

Claim: Generating impactful audio connections with qualified contacts

Media: Rai Radio, Radio Italia, Kiss Kiss

Summary: Luca Poggi, CEO of Rai Pubblicità, discusses the Total Audio offering that combines Rai Radio with other channels to create a significant impact on listeners. With 27 million weekly listeners, the focus is on qualified contacts rather than just reach, emphasizing the importance of connecting with valuable consumers. Specific programs like 'Tutto il calcio minuto per minuto' and initiatives like 'M’illumino di meno' are cited as examples of how Rai Radio engages the audience. The campaign aims to leverage audience connection and cultural engagement through localized events and quality content.

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