Skövde Municipality

Comments off | By · September 16, 2026

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Sweden

Skövde Encourages People to Boast About Their Place

Brand: Skövde Municipality
Campaign: Skrytbåset

Source: https://www.resume.se/marknadsforing/kampanj/skovde-satter-jante-pa-paus-far-svenskarna-att-skryta/

Goal: Increase awareness and pride about Skövde

Media: Digital platforms, physical installations

Summary: Skövde Municipality launched the 'Skrytbåset' campaign to encourage residents and the broader public to boast about their hometowns, moving away from the Swedish culture of modesty. The campaign featured a physical booth in Skövde for locals to share what they love about their city and an online brag meter that received submissions from all over Sweden. Within a short time, the campaign saw significant participation, notably with Skövde leading in contributions, reflecting themes of community pride and local assets.

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Skövde Municipality Campaign: Skrytbåset Source: https://www.resume.se/marknadsforing/kampanj/skovde-satter-jante-pa-paus-far-svenskarna-att-skryta/ Goal: Increase awareness and pride about Skövde...