AMP New Zealand

Comments off | By · September 17, 2026

Campaign Diaries

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New Zealand

AMP New Zealand and misterwolf launch new retirement campaign

Brand: AMP New Zealand
Campaign: Good to know

Source: https://stoppress.co.nz/campaigns/amp-new-zealand-and-misterwolf-launch-new-retirement-campaign/

Goal: Raise awareness of retirement planning and position AMP as a trusted partner

Claim: It's not about what we are retiring from, but what we are retiring to.

Media: broadcast, print, online, social media, out of home, digital display, AMP website

Summary: AMP New Zealand has launched the 'Good to know' campaign in collaboration with creative agency misterwolf, focusing on a fresh perspective of retirement planning. The campaign, inspired by insights from the AMP Retirement Confidence Index, uses engaging visuals to convey the complexities of retirement, emphasizing lifestyle over financial fears. Produced by Assembly, the campaign includes a 30-second film and multiple cutdowns across various media platforms.

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AMP New Zealand Campaign: Good to know Source: https://stoppress.co.nz/campaigns/amp-new-zealand-and-misterwolf-launch-new-retirement-campaign/ Goal: Raise...