Havas Play

Comments off | By · September 17, 2026

Campaign Diaries

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Australia

Havas Play and iion partner up to launch Havas Play:able

Brand: Havas Play
Campaign: Havas Play:able

Source: https://stoppress.co.nz/news/havas-play-and-iion-partner-up-to-launch-havas-playable/

Goal: To create branded experiences that encourage audience participation.

Claim: Every ad should be an invitation to play, interact, and engage.

Media: Gaming, digital and social environments

Summary: Havas Play has partnered with iion to launch Havas Play:able, a platform designed to help brands in ANZ and APAC engage audiences through interactive, playable ads. By combining Havas Play's expertise in culture and entertainment with iion's technology, the initiative aims to transform passive advertising into participatory experiences. This partnership addresses the traditional barriers to playable advertising, enabling brands to create casual gaming experiences more efficiently.

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Published: September 17, 2026 🔒 Analysis Members Only
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Brand
Havas Play Campaign: Havas Play:able Source: https://stoppress.co.nz/news/havas-play-and-iion-partner-up-to-launch-havas-playable/ Goal: To create branded...