Campaign Diaries
IAB New Zealand and Kantar launch Nickable Slides
Source: https://stoppress.co.nz/news/iab-new-zealand-and-kantar-launch-nickables-slides/
Goal: To provide IAB New Zealand members with local, citable evidence on trending digital advertising topics.
Claim: Quality local data for pitches and strategies.
Media: Presentation slides, digital delivery
Summary: IAB New Zealand and Kantar New Zealand have launched Nickable Slides, a quarterly program offering free, downloadable presentation slides based on local research. The initial release focuses on AI search, revealing that 74% of New Zealanders have used an AI chatbot recently, with further insights on usage and trust across demographics. These resources aim to enhance the strategies of IAB members in the digital advertising landscape.
Campaign Diaries
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