IT’S ONLY NATURAL

Burger King - It's Only Natural (Case Study) | Campaign Your kid sees your nuggets. Your kid wants your nuggets. Your kid sees your fries. Your kid wants your fries. And most of all: your kid sees your Whopper. Your kid definitely wants your Whopper. It’s Only Natural. For years, Burger King has been removing artificial flavours, colours and preservatives from its food. Over 8,500 tons of them. But what was never removed? The taste. Interestingly, the very first instincts babies are born with. By using the natural, unfiltered reactions of babies to Burger King, we celebrated the real taste of ingredients with no artificial flavours, colours or preservatives. *This campaign featured real parents and their kids to ensure they felt in their natural environment. Credits: - Client: Burger King - Advertising Agency: INGO Amsterdam - Agency Network: Ogilvy - Holding Company: WPP - Production Company: Timing! - Music Company: Hooked Audio