COVERED BY HELLMANN’S
Brand
HELLMANN'S
Entrant Agency
OGILVY
Category
PR
Award
Shortlist
Festival & Year
Cannes Lions (2026)
Case Study Details
It's so good, so good, so good.
Presentation Board
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“NO MAYO?! HELLMANN’S CLEVER MARKETING MOVE”
HELLMANNS
‘YOU ARE HEREBY PROTECTED AGAINST INCIDENTS ARISING FROM HELLMANNSLESSNESS:
COVERED By
HELLMANNS J
FOR PROTECTION AGAINST HELLMANN’SLESSNESS
MENTIONS IN
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EARNED MEDIA REACH COUNTRIES
People in Spain really love mayonnaise, it was invented Seeing a chance to make a difference, we reacted quickly and created a new B2B offering Helping the first bar got a lot of attention from people and news outlets all
there. But, many bars and restaurants often have cheap that could help people that had been affected by incidence resulting from having no over the world. Because of this strong reaction, Hellmann's launched the
mayo, or no mayo at all. This caused a big problem when one mayonaisse. "Covered by Hellmann's" would promise that any establishment would not run platform globally, from Turkey to Chile, From small family owned retaurants
customer got so angry about no mayo that they burned out of Hellmann's, and if there were any incidents that happened because of to an entire burger chain in Brazil. This quick action, starting with a simple
down acafe. hellmannslessness, then we would cover the costs. Starting with Las Postas. online post, ended up changing how Hellmann's works with businesses globally.
