Campaign Diaries
Turku Archipelago is Looking for a Scent Expert with Lambert Wilson
Source: https://www.resume.se/marknadsforing/kampanj/abo-efterlyser-nasa-med-franska-filmstjarnan/
Goal: To find an official 'nose' to confirm the scent profile of the archipelago.
Claim: The archipelago is the best smelling place in the world.
Media: TikTok, Instagram
Summary: The Turku Archipelago is launching a unique campaign to find an official 'nose' to confirm its claim of being the best smelling place in the world, with French actor Lambert Wilson leading the effort. Candidates are asked to submit a video evaluating a scent, and the successful applicant will help create a scent guide for the region.
Campaign Diaries
No Brand Diaries found.
Finland is looking for a professional nose: A tourism campaign offering 2,000 euros to explore scents
Goal: To attract a candidate to evaluate and describe the unique scents of the Turku Archipelago.
Claim: The place that smells the best in the world.
Media: Film, social media, other communication channels
Summary: Visit Turku Archipelago launched a unique campaign seeking an individual to explore and document the scents of the Finnish archipelago, offering 2,000 euros for the task. The campaign, 'Get a Nose Job in Saaristo,' is designed to promote the destination through sensory experience rather than visual displays. The selected candidate will evaluate various scents during a short visit in 2027, with their findings used in promotional materials across social media.
Campaign Diaries
No Brand Diaries found.
