Campaign Diaries
Outbreak Divides Campaign for Myslík Between Parents and Children
Goal: Introduce the children's brand Myslík
Claim: Super balls without added sugar
Media: Online, TikTok, Short videos
Summary: Agency Outbreak developed an online campaign for Emco to launch the children's brand Myslík in the Czech and Slovak markets, highlighting Super balls without added sugar. The campaign divides the communication by target audience, presenting product benefits to parents and the taste of Super balls to children through the playful world of the mascot Myslík. This approach was beyond the original brief and led to Outbreak's selection in the pitch. The campaign includes specific content tailored for both parents and children, utilizing AI to create more engaging short video content within budget constraints.
Campaign Diaries
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