DAY OF THE UNDYING BUSINESSES

During the Day of the Dead, WhatsApp Business— brought dying local goers back to life. Cultural Context Day of the Dead honors those who are gone, but never forgotten. A joyful tribute proving that what we remember never dies. The perfect moment to fight for beloved local businesses on the brink of fading away. Business Insight 75% of Mexican small businesses don't survive their first two years. These local legends are Mexico's economic backbone and community soul, struggling without the digital tools to thrive. g The Idea Instead-of remembering what's lost, we revived what's worth saving. By combining Day of the Dead with WhatsApp Business tools, we helped struggling shops make a real comeback. Local legends never die. The Comeback To make sure the businesses would stay strong we leveled up their online game, training them on WhatsApp Business tools. Partnering with local associations, we scaled support through webinars and mentorship. The Execution We showcased real businesses through films, so neighborhoods could stop, remember, and reconnect with them. We built traditional altars across Mexico City honoring each shop. Digital content and creator partnerships spread their stories across México. Impressions Businesses Supported Daily App. Registrations